More on “The Romantic Advantage”
In my previous post I referred to David Brook’s NY Times article on American superiority over China in creating global brands. nytimes.com. The article elicited a response from Jim Eiche, one of my...
View ArticleOver 5,000 messages and counting…My media immersion observation.
MW: Scott, do you have one of those things that counts things? Scott: What do you mean ‘counts things’? MW: You know, if you have a lot of things to count, you click it, 1…2…3…4…5…6…7…8… Scott: Oh...
View ArticleGap…After All These Years, You’ve Finally Come Back To Me.
At long last, the Gap has woken from its 20 year slumber. When the Gap started in 1969 they were all about blue jeans and great white T-shirts. I was weaned on the Gap in its glory years. After Levi’s...
View ArticleHang on there a minute, little company.
The headline for this recent article in AdAge “Living Proof That Small Brands Can Make the Big Time” bit.ly/1WaP8ul makes it sound like this tiny company made it big on all its little own. But let’s be...
View ArticleFor the love of Beyoncé, please stop using hashtags on Facebook
So unless you’ve been in some sort of astronaut space sleep / coma for an extended period of time, we have this thing called a hashtag now. My father, for instance, still likes to pronounce it as...
View ArticleAP Style rules most PR folk don’t know
As a vibrant member of the journalist turned PR (semi-quasi-trying to be) professional, I know a thing or two about AP Style. Whether it was through my cutthroat journalism program at the University of...
View Article5 of the best social media ad campaigns out there
There’s always that ad that you’ll watch, hear or see that just makes you stop in your tracks and say, “Well, (insert four letter word) that campaign is brilliant,” no matter what your place in the...
View ArticleHow to write effectively for social media
Social media is like this giant game that everyone plays, few master and most fail to win. Generally, people may struggle to get their ideas across in the short character limits of Twitter or have to...
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Native Advertising: Does It Work?
For as long as I remember, (and that’s a long time) the idea of an ad was to cut through the clutter and stand out. Now they want to blend in. Move over banner ads, the newest way to attract attention...
View ArticleWrap it up, marketers. Consumers just aren’t that into you.
Ever been at a dinner party when an erstwhile raconteur massacres a great story by making it too damn long? To do a grave disservice to Dan Ariely, author of “Predictably Irrational,” and with no...
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